Why Late Summer Is the Best Time to Buy a New Personal Watercraft (PWC)

Aug. 7 2025 Buying Guide By Corpus Christi Cycle Plaza

Maximize Savings and Ride Into Fall With a Great Deal

If you’ve been dreaming about skimming across the water on your own personal watercraft (PWC), late summer is the perfect time to turn that dream into reality. While most people think spring or early summer is the best season to buy a jet ski or Sea-Doo, experienced buyers know that late summer offers the ideal combination of value, selection, and riding opportunities!


In this post, we’ll break down the top reasons why late summer is the best time to buy a new personal watercraft, and how you can make the most of the season’s deals.

1. End-of-Season Sales Offer Big Discounts

One of the biggest advantages of buying a PWC in late summer is the significant price reductions. Us dealers are eager to clear out current-year inventory to make room for next year’s models. That means steep discounts, rebates, or financing incentives that you won’t find earlier in the season.


If you’re looking for the best deal on a jet ski, August and September are prime months to shop.

2. Plenty of Riding Season Left

Buying in late summer doesn’t mean you’ve missed your chance to enjoy the water. In many regions (especially here in southern Texas), August through October still offer ideal conditions for riding, especially with fewer crowds. Warm water, sunny days, and less boat traffic make for a more peaceful and exciting experience.


Even better? If you're in a warmer climate, your riding season can extend well into the fall!

3. Access to Demo Units and Slightly Used PWCs

As the season winds down, many of us PWC dealerships also offer lightly used demo models or trade-ins at reduced prices. These units often come with low hours and full warranties, providing excellent value without the full sticker price of a new model.


If you’re open to buying a certified pre-owned PWC, late summer is the time to buy.

4. Reduced Competition From Other Buyers

Unlike peak buying seasons when inventory flies off the lot, late summer buyers face less competition. That means more negotiating power and a better chance of getting the color, model, and accessories you really want.


If you’ve had your eye on a specific Yamaha WaveRunner or Sea-Doo GTI, you’re more likely to find it in stock in August than in May.

5. You’ll Be Ready for Next Season

When you buy in late summer, you can enjoy your PWC immediately and then store it for the winter. Come spring, you’ll be ready to hit the water without delays, unlike those stuck in long waitlists or ordering queues for new models.


Being proactive and buying now means no scrambling in spring, you’ll already be geared up and ready to ride! 

Final Thoughts: Late Summer = Smart Shopping

Whether you’re a first-time buyer or looking to upgrade, late summer is hands-down the best time to buy a personal watercraft. From better prices and less competition to immediate riding opportunities, it’s a win-win season for water enthusiasts.


Ready to Ride?

Explore our full lineup of new and pre-owned personal watercraft and take advantage of end-of-season savings today. Contact us for current promotions or to schedule a test ride.